Work

1Makenicethings Identity

http://www.whenweland.com/core/assets/2010/05/mnt-logo-set21.jpg

Super simple mark for MNT/MakeNiceThings.

Client: MakeNiceThings
Role: Creative Direction, Branding

2whnwlnd 08

http://www.whenweland.com/core/assets/2010/05/whnwlnd-08-1.jpg
http://www.whenweland.com/core/assets/2010/05/whnwlnd-08-2.jpg

Agency: Internal
Client: WhenWeLand
Role: Everything

3Toyota Sienna

http://www.whenweland.com/core/assets/2010/02/toyota-sienna-red-1.jpg
http://www.whenweland.com/core/assets/2010/02/toyota-sienna-red-2.jpg
http://www.whenweland.com/core/assets/2010/02/toyota-sienna-grey.jpg
http://www.whenweland.com/core/assets/2010/02/toyota-sienna-blu.jpg
http://www.whenweland.com/core/assets/2010/02/toyota-sienna-green.jpg

Flash Pitch Comps for new marketing campaign. Type was to be dynamic and localized for China market.

Client: Amauta Lab, Toyota
Role: Design

4HDT

http://www.whenweland.com/core/assets/2010/01/hdt-prod1.jpg

HDT: Hayes Diversified Technologies mini-site produced in conjunction with Goutam Mitra and Wellbrand in a seriously short timeframe. New Logo + branding, photo shoots, video editing, collateral, and website were all turned around in basically a week.

We were fortunate that we got to help with the design, build, and launch of the website and are pleased with the results given the timeframe.

Client: HDT, Wellbrand
Role: Design + Development

5Little Twig

http://www.whenweland.com/core/assets/2009/10/lt-1.jpg

Bright, fun, and organic… very nice baby products at Little Twig. We were fortunate enough to help re-design the site and integrate a Miva Merchant shopping cart for this boutique startup. Flash, HTML.

Little Twig is one of the projects that was lost in the theft. We do have a few additional screenshots that we’ll put up at some point, but the majority of the original build is gone forever.

Client: Little Twig
Role: Design + Build

6Bl:ND (BLIND)

http://www.whenweland.com/core/assets/2009/07/blind-1.jpg
http://www.whenweland.com/core/assets/2009/07/blind-2.jpg

The newest iteration of Blind’s site is all XHTML and CSS driven. While the previous site was all Flash, this design+build let us show more and do more with the amount of work and content Blind has to show off. The site isn’t meant to be the star … their work is. One of our primary goals was to design a modular site that could be extended and easily maintained.

Client: Blind
Role: Creative Direction, Design + Custom Development

View Site

7Oppenheimer Numbers

http://www.whenweland.com/core/assets/2008/11/op-1.jpg
http://www.whenweland.com/core/assets/2008/11/op-2.jpg
http://www.whenweland.com/core/assets/2008/11/op-3.jpg
http://www.whenweland.com/core/assets/2008/11/op-4.jpg
http://www.whenweland.com/core/assets/2008/11/op-5.jpg

Interactive Creative Direction, Flash Build, and Ads. Created with BL:ND and EURO RSCG for Oppenheimer’s new Ad Campaign.

More on the “Numbers” campaign from Blind (they have full credits listed and more):
Commercials / Spots
Web

Agency: EURO RSCG, Blind
Client: Oppenheimer Funds
Role: Design, Flash Build

8Scion : Garage City / Scion Owners

http://www.whenweland.com/core/assets/2008/11/scion-home-1.jpg
http://www.whenweland.com/core/assets/2008/11/scion-home-2.jpg
http://www.whenweland.com/core/assets/2008/11/scion-ext-edit-1.jpg
http://www.whenweland.com/core/assets/2008/11/scion-int-edit-1.jpg
http://www.whenweland.com/core/assets/2008/11/scion-int-edit-2.jpg
http://www.whenweland.com/core/assets/2008/11/scion-home-sketch.jpg

The initial concepts for this Scion owner community site were definitely more along the lines of Scion’s non-traditional form of advertising to its base. The final concept is based on a city of garages where a garage represents an individual owner in the Scion community. Users may setup profiles and customize their garage with custom art, design, graffiti, objects, doors, walls, and interiors. Additional community aspects include: News, Add Friends, Personal Profile information (aside from garages), Groups, Forums, and Scion information (I could go on). The mood of the site leans toward a rich video game experience but strongly adheres to Scion’s initial brand guidelines of type and “night-brand” color palette.

One of the highlights of the project is the customization tool (technically speaking). We consolidated tool functionality for customization by integrating all controls into one floating panel. The outer circular control handles color tint, brightness, and opacity of a selected object on screen. The inner circular control is for the rotation of an object. Scaling of an object is controlled by the box in the center. Aside from being able to use the controller to tweak objects, users may scale, drag, and delete the object where it is on screen: Truly a compact WYSIWYG interface.

Creative Direction, Design, and Technical Direction with Scion, Amauta Lab, and Amauta Tech.

Agency: Amauta Lab
Client: Scion/Toyota
Role: Creative Direction, Technical Direction, Design

9Median 08

http://www.whenweland.com/core/assets/2008/02/median-blind-landing.jpg
http://www.whenweland.com/core/assets/2008/02/median-blind-articles.jpg
http://www.whenweland.com/core/assets/2008/02/median-blind-pages.jpg
http://www.whenweland.com/core/assets/2008/02/median-toby-photos.jpg
http://www.whenweland.com/core/assets/2008/02/median-toby-photo.jpg
http://www.whenweland.com/core/assets/2008/02/median-blind-comments.jpg
http://www.whenweland.com/core/assets/2008/02/median-toby-editcat.jpg

Median is our internal CMS (content management system). The first two versions were all Flash based and were more experience oriented. We switched to an Ajax version in 2006. Now we’re at a no-nonsense version that simply works.

Agency: Internal
Client: Internal, Blind, M80 films, Toby Pederson, Radar Magazine, Hush, ++
Role: Product Design + Development

10Hush

http://www.whenweland.com/core/assets/2008/11/hush-1.jpg
http://www.whenweland.com/core/assets/2008/11/hush-2.jpg
http://www.whenweland.com/core/assets/2008/11/hush-3.jpg
http://www.whenweland.com/core/assets/2008/11/hush-33.jpg
http://www.whenweland.com/core/assets/2008/11/hush-4-alt.jpg
http://www.whenweland.com/core/assets/2008/11/hush-5-alt.jpg

Creative Direction, Design, Flash Build, CMS. Huge thanks to Nikolai Cornell madein.la, David Schwarz, Eric Karasyk, Jessica Pierik, Laura Alejo(and the rest of HUSH), and Jef Lear.

Client: Hush NY
Role: Creative Direction, Design + Flash Build/Development

View Site

11Mo/de Project

http://www.whenweland.com/core/assets/2008/11/mode-1.jpg
http://www.whenweland.com/core/assets/2008/11/mode-blank.jpg
http://www.whenweland.com/core/assets/2008/11/mode-build.jpg
http://www.whenweland.com/core/assets/2008/11/mode-3.jpg
http://www.whenweland.com/core/assets/2009/07/mode-30.jpg

The Mo/de Project (mode) site design is actually based on a letterpress DVD kit for their reel. We scanned the board, matched the shadow, pulled some patterns and textures. Craft style visual design like this can take a wrong turn in a heartbeat. The end-result closely matches their promotional collateral so that there is a well branded cohesion between the visuals.

Client: Mo/de Chicago
Role: Creative Direction, Design + Custom Development

12Twiss Creative Consulting

http://www.whenweland.com/core/assets/2006/10/twiss-cc-back.jpg
http://www.whenweland.com/core/assets/2006/10/twiss-cc-poster-sbs.jpg
http://www.whenweland.com/core/assets/2006/10/twisscc-1.jpg
http://www.whenweland.com/core/assets/2008/10/twiss-cc-cards1.jpg

Identity, Print, Collateral, and web for Twiss Creative Recruiting. Evolved brand to grow with new initiative.

Client: Twiss Creative Consulting
Role: Creative Direction, Design + Custom Development

View Site.

13Toyota Land Cruiser

http://www.whenweland.com/core/assets/2010/05/lc-1.jpg
http://www.whenweland.com/core/assets/2010/05/lc-2.jpg
http://www.whenweland.com/core/assets/2010/05/lc-3.jpg
http://www.whenweland.com/core/assets/2010/05/lc-4.jpg

Agency: Saatchi & Saatchi
Client: Toyota
Role: Jason as Associate Creative Director and Flash Developer with Hello Design

14Toby Pederson Photography

http://www.whenweland.com/core/assets/2007/11/tp-1.jpg
http://www.whenweland.com/core/assets/2007/11/tp-2.jpg
http://www.whenweland.com/core/assets/2007/11/tp-3.jpg

We helped photographer Toby Pederson with a Flash build and back-end system (Median). The site was designed by Toby’s wife, Vanessa Marzaroli (Blind).

Client: Toby Pederson
Role: Flash Development, Expanded Existing Design

15Heavens Fall

http://www.whenweland.com/core/assets/2009/07/heavensfall.jpg

How often do you get to screen a film before it is even edited with sound and music? Well, if you live in LA probably more than you would think. We absorbed the pre-edit film and put together a simple solution that matched the tone of the film. The music is a great match to Terry Green’s vision.

Official Film Site designed and developed for Strata Productions and Director Terry Green. We supplied Creative Direction, Flash Build+Development, Design, DVD, and Print. Thanks to Kevin Sharon for lending a hand as lead designer for the web portion.

Client: Strata Productions + Terry Green
Role: Creative Direction, Design + Custom Development

16S3MX

http://www.whenweland.com/core/assets/2006/11/s3mx-2.jpg
http://www.whenweland.com/core/assets/2006/11/s3mx-1.jpg
http://www.whenweland.com/core/assets/2006/11/s3mx-3.jpg
http://www.whenweland.com/core/assets/2006/11/s3mx-4.jpg

Creative Direction, Design, Illustration, Flash Build, CMS for S3MX.

S3MX records original music and audio. Their site uses a plane parallax style animation when transitioning between content. There is a huge background image with several transparent images that reposition themselves at different speeds. the images represent different recording equipment and gear … microphones, cables, amps, speakers …

We will post a working version or video for posterity.

Client: S3MX
Role: Creative Direction, Design, Flash Development, Custom CMS

17General Mills : EatBetterAmerica

http://www.whenweland.com/core/assets/2006/09/eba-1.jpg
http://www.whenweland.com/core/assets/2006/09/eba-2.jpg
http://www.whenweland.com/core/assets/2006/09/eba-3.jpg

Agency: Hello Design
Client: General Mills
Role: Flash Development, Design

18USA Network

http://www.whenweland.com/core/assets/2006/08/usanetwork-1.jpg

USA Network. Re-brand with Mono and Hello Design. Template Flash Build + Animation + Design.

Agency: Mono, Hello Design
Client: USA Network
Role: Flash Development, Design

View Site
View ShowUsYourCharacter Map

19Curating The City: Wilshire Blvd.

http://www.whenweland.com/core/assets/2006/08/curwilshire-1.jpg
http://www.whenweland.com/core/assets/2006/08/curwilshire-2.jpg
http://www.whenweland.com/core/assets/2006/08/curwilshire-3.jpg
http://www.whenweland.com/core/assets/2006/08/curwilshire-4.jpg
http://www.whenweland.com/core/assets/2006/08/curwilshire-5.jpg
http://www.whenweland.com/core/assets/2006/08/curwilshire-6.jpg
http://www.whenweland.com/core/assets/2006/08/curwilshire-7.jpg
http://www.whenweland.com/core/assets/2006/08/curwilshire-8.jpg

Interactive map of architecture from downtown Los Angeles to Santa Monica along the famous and historical Wilshire Blvd. is still one of our favorite projects we’ve ever worked on. It involves maps, history, architecture, Los Angeles, Santa Monica, Wilshire Blvd., humanity, photos, information, and story telling for a good cause.

Techincal Notes: The buildings are placed on the map dynamically from a visual GUI that tracks X and Y coordinates. All building data is stored in the database and can be updated via a custom CMS. The map itself is a a vector image that is nearly 6000 px wide and is scaled appropriately for the view finder. A user can navigate via drop-down, clicking a mini-map, dragging the map, selecting a building, zoom in, zoom out, zoom to a building, and zoom to a location on the map. Resizing the browser will center the entire area as well.

Huge props to Nikolai Cornell and Casey Sheehan

Agency: Hello Design
Client: Los Angeles Conservancy
Role: Flash Development + Design / Wonderbureau

View Site

20WonderBureau 05

http://www.whenweland.com/core/assets/2009/07/wb-05-screen3.jpg
http://www.whenweland.com/core/assets/2009/07/wb-05-screen2.jpg
http://www.whenweland.com/core/assets/2005/07/wb-old.jpg

Three versions of the WonderBureau site circa 2004-2005. Both were all Flash run via custom CMS (Median).

Agency: Wonderbureau
Client: Internal
Role: Creative Direction, Flash Development, Design, Custom CMS Development

21Twiss

Details Soon.

22Okorange

http://www.whenweland.com/core/assets/2008/08/okorange-tags.jpg
http://www.whenweland.com/core/assets/2008/08/okorange-logo-56.jpg
http://www.whenweland.com/core/assets/2008/08/okorange-ass.jpg

Okorange … various ID work. Will post more at some point.

Client: Okorange
Role: Creative Direction, Design, Development

23Molson “Twin Label Finder”

http://www.whenweland.com/core/assets/2009/07/molson-twin-label.jpg

Agency: Hello Design
Client: Molson
Role: Flash Development, Animation

24Royal Order

http://www.whenweland.com/core/assets/2003/12/ro-1.jpg
http://www.whenweland.com/core/assets/2003/12/ro-2.jpg
http://www.whenweland.com/core/assets/2003/12/ro-3.jpg

Agency: The Royal Order of Experience Design
Role: Design, Creative Direction, Flash Development

25SageTV

http://www.whenweland.com/core/assets/2002/12/sagetv-logo.jpg

Agency: Sprout Solutions
Client: Sage TV
Role: Branding + Identity. Creative Direction, Design