Scion : Garage City / Scion Owners

The initial concepts for this Scion owner community site were definitely more along the lines of Scion’s non-traditional form of advertising to its base. The final concept is based on a city of garages where a garage represents an individual owner in the Scion community. Users may setup profiles and customize their garage with custom art, design, graffiti, objects, doors, walls, and interiors. Additional community aspects include: News, Add Friends, Personal Profile information (aside from garages), Groups, Forums, and Scion information (I could go on). The mood of the site leans toward a rich video game experience but strongly adheres to Scion’s initial brand guidelines of type and “night-brand” color palette.

One of the highlights of the project is the customization tool (technically speaking). We consolidated tool functionality for customization by integrating all controls into one floating panel. The outer circular control handles color tint, brightness, and opacity of a selected object on screen. The inner circular control is for the rotation of an object. Scaling of an object is controlled by the box in the center. Aside from being able to use the controller to tweak objects, users may scale, drag, and delete the object where it is on screen: Truly a compact WYSIWYG interface.

Creative Direction, Design, and Technical Direction with Scion, Amauta Lab, and Amauta Tech.